In 1994–1995, I took leave from the catering company I co-owned in Istanbul and spent time in London studying English. Most of what I remember from that stay has softened with the years. One thing has not: at Camden Market, the food got cheaper as closing time approached. The same dish that cost a fair price at midday cost noticeably less an hour before the stalls packed up.
I did not think much about why. I was hungry and the price was good. This is a memory, not a price record, and I offer it as one.
It took years inside hotels to see what I had been watching. A plate of food at the end of a market day and a hotel room on an empty Tuesday share one property: if they are not sold today, their value goes to zero. Hotel revenue managers call this perishable inventory. The stallholder lowering the price at five o'clock was doing, by instinct, what a revenue system does by algorithm. Something is better than nothing.
That part of the lesson is good news for the traveller. A lower rate in a quieter week is often exactly what it looks like: capacity the hotel would rather fill than leave dark.
The other part is less often said. The plate at closing time was not always the same plate. Sometimes it was the last of the tray, kept warm a little too long. Hotels have their own version. The quieter weeks are when a property closes one of its restaurants, shortens the spa's hours, runs on a lighter team, or schedules the work it could not do while it was full: a pool resurfaced, a wing repainted, a lift replaced. None of this is hidden in bad faith. It simply does not appear in the photographs, and the rate you are shown rarely explains itself.
So before accepting a lower rate, I would ask four questions, in writing, of the hotel directly:
A clear, specific answer to all four is a good sign in itself. A vague one tells you something too.
A quieter stay can be excellent value. The question is whether the things you value will still be there. At Camden, a cheaper plate was usually worth it. I simply knew, standing at the stall, what I was getting. A booking screen does not give you that view, so the questions have to do the looking for you.
If you would like a second reading of a stay before you commit, you can start a first conversation.